Have you ever sat and wondered? What is it that is stopping your brand from showing up on Google search engines and AI search engines? 

Well, the answer is quite simple: it’s not that the brand is new, nor your competitors’ rankings; it’s simply that SEO is lacking something that can make or break the visibility of your brand. 

No, it does not mean that you have to hire a whole team to manage your SEO, so how can you boost your SEO game?

In this blog, I am going to introduce you to some of the Best SEO Tools you can use to automate your SEO and rank on Google Search engines (SERP) and AI search engines. 

But first, let’s understand what SEO means!!!

What is SEO, and why is it important???

 SEO stands for Search Engine Optimization. That’s a fancy way of saying:

“Making your website easy to find when people search on Google (or Bing, or YouTube).”

Think of Google as a super-smart librarian for the entire internet. When you ask that librarian a question, the librarian’s job is to find the very best, most helpful answers on the shelves.

SEO is the work you do to make sure YOUR website is the one the librarian picks first. You’re helping the librarian understand what your page is about and showing that it’s a great answer.

Why is it So important???

Let’s say someone types “best lemonade near me” into Google.

Without SEO: Your lemonade stand website is hidden on page 10 of the search results. Nobody clicks that far. You get no visitors.

With SEO, your website pops up as #1, #2, or #3. It has a great title like “Mom’s Secret Recipe Lemonade Downtown” and a helpful description. People click, visit your site, and come to your stand!

In simple terms, SEO is important because:

• People Trust Google: When your site shows up first, people think it’s probably the best answer. It’s like getting a gold star from the internet librarian.
• It Brings FREE Visitors: You don’t pay for these clicks (that’s a different thing called ads). It’s like having a free, 24/7 sign that works for you while you sleep.
• It Helps the Right People Find You: If you sell soccer cleats, you want people searching for “buy kids soccer cleats” to find you, not people looking for “how to bake a cake.” SEO helps match you with the perfect customers.

Now, Let’s Jump Directly Into The Best Seo Tools

Tarantula:

Think of Tarantula as your website’s personal detective and coach rolled into one. It’s an AI-powered “spider” that crawls through any website (yours or a competitor’s) to find hidden problems, secret strategies, and golden opportunities to rank higher.

What Can This AI-Powered Spider Actually Do?

Tarantula is packed with features, but let’s break down the big ones:

Be Your Site’s Doctor: It performs a complete health check, finding broken links, slow pages, duplicate content, and over 100 other issues that might be hurting your Google ranking.

Spy on Competitors (The Good Way!): Wonder why your competitor is #1? Crawl their site to see their best keywords, content structure, and site layout. Learn from what’s working for them.

Get an AI Assistant Built-In: This is the cool part. Tarantula uses AI to:

Discover True Keywords: It analyses any webpage to tell you the exact keywords it’s really targeting.

Rewrite Content: Found a great article you want to repurpose? Use the built-in ChatGPT tool to rewrite it instantly for your own site.

See What Google Sees: It connects directly to Google’s own tools (like PageSpeed Insights) to pull in crucial data on your site’s speed and user experience—factors Google cares deeply about.

Simplify Technical Tasks: With one click, it can generate a proper sitemap or create a robots.txt file, two technical must-haves that often confuse beginners.

Blazly SEO:

If creating fresh, search-optimised blog posts feels slow, expensive, or just plain hard, Blazly offers a different approach. 

It’s an all-in-one AI tool designed to handle the entire content process, from the initial keyword idea to a published blog post on your website.

Think of it as training a new content writer who works at lightning speed, never gets tired, and is obsessed with SEO best practices.

What Does Blazly Actually Do?

Blazly focuses on automating and supercharging content creation for search engines. Here’s what makes it special:

From Keyword to Blog Post in Minutes: You give it a keyword, and Blazly doesn’t just write one article. It can generate 15-20 related blog posts (including core “pillar” content and supporting “cluster” articles) to help you thoroughly cover a topic and dominate search results for your niche.

Writes “Humanised” Content: A major fear with AI content is that it sounds robotic. Blazly specifically claims to humanise its writing so it passes as human-written to both readers and Google’s algorithms. You can even train it on your brand’s tone and product info.

Full Automation, End-to-End: This is a big time-saver. Once Blazly writes a post, it can publish it directly to your website (like WordPress or Shopify) with one click. No more copying, pasting, or formatting.

Optimizes for the Future of Search: Beyond just Google, Blazly has a feature called “GEO” designed to make AI platforms like ChatGPT and Gemini “love” your site, so they’re more likely to suggest your brand in their answers.

AnchorLynx :

If you’ve ever felt like getting high-quality backlinks is a constant battle, AnchorLynx is the tool that gives you the tactical advantage. Forget generic advice; this platform frames SEO as a competitive war where you can explore and search for better opportunities. 

It specialises in one critical area: finding and securing powerful backlink opportunities that others miss, often by capitalising on your competitors’ mistakes.

What’s in the AnchorLynx?

Think of AnchorLynx as your SEO surveillance system. Its core features are all about spotting and acting on opportunities:

Reclaim Your Lost Links: Its Backlink Reclamation Engine automatically finds broken links that used to point to your site, so you can contact the site owners and ask them to restore the link.

Turn Competitor Problems into Your Wins: The 404 Surveillance System and Dead Link Scanner monitor your competitors’ websites. When a high-authority page of theirs goes dead, you get an alert.

Track Your Rivals: Competitor Backlink Intelligence lets you watch their link-building activity in real time, so you know when they gain or lose valuable links.

Protect Your Own Fort: The Critical Page Downtime Alert instantly notifies you if your most important pages go offline, so you can fix them before your rankings crash.

Launch Outreach Fast: The Tactical Opportunities Dashboard provides pre-filtered outreach targets with contact emails and ready-to-use email templates, so you can act on an opportunity in minutes.

SnowSEO: 

If managing SEO feels like juggling a dozen different apps and spreadsheets, SnowSEO offers a different promise: one unified platform to handle everything. It’s built for the new reality where people search not just on Google but also ask questions to AI like ChatGPT and Gemini.

Think of it as your mission control for total search visibility. Instead of patching together separate tools for audits, content, and tracking, SnowSEO aims to put it all in one place.

What Makes SnowSEO Different? 

SnowSEO’s big idea is optimizing for both traditional search engines and AI answers. It calls this GEO (Generative Engine Optimization). Here’s what it does in plain terms:

One Dashboard for Everything: Track your Google keyword rankings, website health scores, and backlinks, and see if AI tools are mentioning your brand, all from a single screen.

Create “AI-Friendly” Content: It doesn’t just write SEO blog posts. It generates content structured to be referenced by AI platforms, aiming to get your brand suggested in their answers.

Automate the Workflow: From finding low-competition keywords to writing articles in your brand’s style and publishing them directly to your website (like WordPress), it tries to automate the entire process.

Spy on the New Competition: It helps you discover which competitors are winning in AI answers, not just Google, so you can see their strategies and find content gaps.

Website Speedy:  

Imagine this: you click on a website, and you wait… and wait. You tap your fingers. You might even leave. We’ve all been there, right?

Now, imagine you’re the one owning that slow website. It’s frustrating, and you know you’re losing visitors. But the world of “speed optimization” sounds super technical and expensive.

That’s where Website Speedy comes in. Think of it as a friendly mechanic for your WordPress site. You don’t need to know how the engine works; you just hand them the keys, and they tune it up to run smoother and faster.

So, what does it actually do?

In the simplest terms, it makes your WordPress website load a lot faster, and it tries to do it in minutes.

You install their plugin (like adding a new app to your phone), click a few buttons, and it gets to work in the background, doing things like 

• Shrinking giant photos so they don’t slow everything down.
• Cleaning up messy website code to make it lighter.
• Using a smart system to serve your site quickly to people all over the world.

Why should you even care about speed?

• People are impatient. If your site takes longer than 3 seconds to load on a phone, over half of your visitors might just leave.
• Google cares. A slow site hurts your place in search results. It’s like having a great shop in a back alley no one can find.
• It costs you money. A faster site means people stick around, read more, and are more likely to buy from you.