What is Social Media Management, Exactly?
A process for managing social media marketing. Software for executing that process. The actual work of managing multiple networks at once.
#Why is it vital to drive your business through social media management tool at present?
In today’s world, we absolutely need a powerful Social Media Management Tool. Underlining 11 major Reasons mentioned as :
1. Manage Multiple Social Accounts
2. Ensures You Never Miss Something Important
3. Organize Conversations
4. Schedule Posts Ahead of Time
5. Monitor Keywords For Leads and Valuable Information
6. Analyze Your Results
7. Prove ROI To Superiors
8. Gives You More Time For Real-Time Engagement
9. Quickly Enhance Posts With Images
10. Simplifies The Content Curation Process
11. Makes Uniformity and Consistency Easier
#What are the best tools in the market available right now?
Big names like – eClincher & Buffer come into our minds as soon as there is a discussion about the best Social Media Management Tools.
eClincher is meant to be the best in class. Publishing, social CRM & reputation management, analytics reporting…
Perfect for businesses, brands, and agencies.
Features are defined as :
1. Popular Social & Online Channels – Connecting all your social media accounts is easy and takes just a few seconds.
2. Publishing & Scheduling posts – Schedule your posts to multiple social networks, profiles, and pages: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, Blogger.
3. Auto Post with Smart Queues – Boost your social traffic and engagement with our social media publishing smart queues!
4. Auto Post with RSS Feeds – Find and share great new content for your social media accounts and pages. Simply connect any RSS or Atom feed and eClincher will make sure to publish only the newest published content (articles, blogs, and news will not be published more than once).
5. Inbox & Engagement – Now you can finally see all your social media interactions in one place.
6. Monitoring Keywords, Hashtags & Mentions – Discover and monitor what’s happening on social media, using keywords and hashtags.
7. Engagement (Live Social Feeds) – Live social feeds make engagement in real-time super easy!
8. Suggested Content Feeds – Finding and curating new content is now available with Suggested Content Feeds.
9. Analytics Dashboard & Customized Reports – Track, analyze and optimize! Get access to unlimited analytics charts and reports with a fully customized dashboard: social media analytics, website traffic, campaigns, and much more.
10. Agency & Team Collaboration – Easily add new team members, as well as assign user roles with permissions to edit or view accounts and brands (client accounts).
11. Media Library – Manage and store your media, creative work and images with your own dedicated cloud storage.
12. Chrome Extension Plugin – With our Chrome extension plugin, you can quickly share, schedule for later, or add it to one of your auto-post queues – all of that, without opening the eClincher app.
13. Built-In Visual Marketing Tools – Quickly enhance your social media posts with Canva, Giphy, and emoji, integrations. Design and edit your own images with overlaid text, or select free licensed stock images.
14. Sniply Integration – With our Sniply partnership and integration you can attach a call-to-action to any of your posted links.
15. Pocket Integration – eClincher includes full integration and functionality of Pocket. With Pocket, you can save articles and links from any device, mobile, and desktop, to your personal cloud storage.
Pricing classified under various plans as :
Basic : $59/month, Premier : $119/month, Agency : $219/month
Start a 14-day free trial of any of these plans.
Link: https://eclincher.com/pricing
Next, comes Buffer. Another leading Social Media Management Software for Growing Brands.
Plan, collaborate and publish thumb-stopping content that drives meaningful engagement and growth for your brand.
Features are defined as :
1. Create a Custom Schedule for Each Platform, Each Profile — Even Each Day!
2. Plan Your Biggest Content, Months Ahead, with a Social Media Calendar.
3. Reading an article you love? Share it in seconds with the Buffer browser extension.
4. Track your top-performing content and repurpose/reshare in a flash.
5. See how your social media has fared for the week, month, or quarter.
6. Be cutting-edge with your visuals: Native video and animated GIF support.
7. Schedule Retweets to share at the perfect time.
8. Integrate Buffer with Your Most Used Apps.
Pricing classified under various plans as :
Pro: $ 15/mo: Start a 7-day free trial,
Premium: $ 65/mo: Start a 14-day free trial,
Business: $ 99/mo: Start a 14-day free trial
Link: https://buffer.com/pricing/publish
Likewise, Social bu, Social aider, Sprout Social, HootSuite, Sendible, Social Pilot have also proved to be major brands.
Social bu is a Social Media Management which saves you time. It makes it easy to manage and automate your social media.
Features are defined as :
1. Publish – Schedule & Publish content to all your social media accounts from one place.
2. Respond – Respond to your messages, posts & comments from all your social media accounts.
3. Automate – Create rules to automate repetitive scenarios & eliminate tedious tasks.
4. Monitor – Track & monitor conversations about you & your brand.
5. Collaborate – Collaborate as a team & manage your social media efficiently.
(Pricing & Link to be included from DealMirror.com)
Now, We talk about Social aider. Its meant to be a Budget-Friendly Social Media Management Tool. It works With Your Favourite Social Platforms namely – Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest, Google My Business 7 so on.
Features are defined as :
1. Scheduling – Social Aider allows users to schedule posts across multiple social media for up to 100 years in advance.
2. Posting – Once scheduled the posts will be sent out on the user’s behalf to his/her chosen social Mediaset the time specified by the user.
3. Reposting – some posts perform better than others and some not so well. Social Aider allows users to repost their previous posts with a single click, making reposting hassle-free.
(Pricing & Link to be included from DealMirror.com)
Next on the list is Sprout Social. With Sprout Social, build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Features are defined as :
1. Publishing – Create posts tailored to each social platform
2. Preview your Instagram grid on mobile
3. Receive notifications for failed messages and repost
4. Schedule directly from your browser with Sprout’s extensions
5. Automatically target your Optimal Send Times in Compose
6. Engagement – Optimize your Brand Keywords with Search Operators
7. Moderate ad comments in the Smart Inbox
8. Delete or hide comments from the Inbox
9. Automatically complete @mention only comments
10. Tag messages to track message performance by type
11. Export your Sent Messages Report to filter posts
Pricing classified under various plans as :
Standard : $99 PER USER/MONTH, Professional : $149 PER USER/MONTH, Advanced : $249 PER USER/MONTH
Start a 30-day free trial of any of these plans.
Link: https://sproutsocial.com/pricing/
Another product is HootSuite. It manages all your social media in one place. From finding prospects to serving customers,
Hootsuite helps you do more with your social media.
Features are defined as :
1. Scheduling: Save time by scheduling your social posts
Keep your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts.
2. Content curation: Manage social content with ease
Stay on message with pre-approved content your teams can post, stored in your favorite cloud file service. Tagging, searching, and usage stats make curating content a breeze.
3. Social analytics: Measure your social media results
Track your performance and share meaningful insights with your team about customers and campaign content using customizable, easy-to-create reports.
4. Monitoring: Surface the conversations that matter
Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry.
Pricing classified under various plans as :
Professional: 1260 /mo, 10 social profiles, Unlimited scheduling, 1 user, Free 30-Day trial
Team: 6600 /mo, 20 social profiles, Unlimited scheduling, 3 users, Free 30-Day trial
Business: 45000 /mo, 35 social profiles, Unlimited scheduling, 5 users, up to 10
Enterprise: Need to be contacted, Custom Solutions
Link: https://hootsuite.com/plans
Next is Sendible. Its importance is in managing & amplifying multiple brands on social media. Streamline how you manage social media for brands – from planning and collaboration to engagement and analytics.
Features are defined as :
1. Dashboard: Stay focused on its unified social media dashboard
2. Publishing: Simplify your social media publishing processes
3. Collaboration: Social media collaboration for teams
4. Analytics: Wow the clients with proper social media analytics
5. Listening: Improve the client’s trustworthiness with social listening
6. Mobile: Stay productive when working on-the-go
Pricing classified under various plans as :
Starter: $29 /mo or $24 per month, billed yearly
Traction: $99 /mo or $84 per month, billed yearly
Growth: $199 /mo or $169 per month, billed yearly
Large: $299 /mo or $254 per month, billed yearly
All plans include a free 30-day trial
Link: https://www.sendible.com/pricing
Last on the list is Social Pilot. It is a Simple & Cost-Effective Social Media Marketing Tool for Teams and Agencies. 115,000+ businesses trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results – at a pocket-friendly cost.
Features are defined as :
1. Helps To Connect Unlimited Accounts
2. Helps To Schedule Posts
3. Easily Create Posts
4. Managing Groups
5. Social Media Analytics Tool
6. Client Management
7. Bulk Scheduling
8. Team Collaboration
9. RSS Feed Integration
10. Suggestions – Content Discovery
11. Link Shortening
12. Mobile Apps
13. Chrome, Safari and Firefox Extensions
14. Fast Customer care Service
SocialPilot is a meticulously crafted tool that saves marketers money, time and effort. As such, it is highly popular among both small startups and large multinational brands. Even students use SocialPilot to manage their accounts in a better way to gain maximum attention.
Pricing classified under various plans as :
Agency: $100/mo or $83.33/mo with Annual Billing, Get a Free 14-Day Trial
Small Team: $50/mo or $41.66/mo with Annual Billing, Get a Free 14-Day Trial
Professional: $30/mo or $25/mo with Annual Billing, Get a Free 14-Day Trial
Enterprise: White Label Setup and Custom Plans
Link: https://www.socialpilot.co/plans
#Tell us about the Supported Networks!
Supported Networks basically include names such as – Facebook, Twitter, Instagram, Instagram Business, Google My Business, LinkedIn, Pinterest, YouTube, Google Analytics
