Are you aware of Whatsapp Marketing use as a Social media marketing tool??
So, here we talk about how we can use WhatsApp as a business tool.
With the advanced cell phone development came in the sprout of numerous applications and long-range informal communication furor. It began as consideration hunger-fulfilling component to a basic apparatus for promoting and publicizing the brand esteem.
Although social networking sites like Facebook, Twitter, Instagram, LinkedIn, and Quora are gaining more attention due to its vibrant nature with an increasing number of users with each passing minute.
However, we cannot deny the fact that 1.5 billion active monthly users around the world, poses a huge possibility of using WhatsApp for marketing.
WhatsApp is a free smartphone app used to share information.
WhatsApp, being the number one messaging application right now, it has the power of generating more business and bring more leads for small-to-medium sized businesses. Designing a robust WhatsApp marketing campaign for your business can help you connect with your prospects effectively.
It currently boasts over 1 billion users in 180 countries. That’s a massive amount of people who’d become aware of your business if you use WhatsApp to promote your business.
Why use WhatsApp for your business?
Past simply the size of its client base, there are three principal reasons organizations ought to genuinely consider building up a nearness on WhatsApp.
- WhatsApp is a useful customer service channel. It enables community managers to engage with customers quickly and easily on a platform they’re comfortable with. It’s also free for brands if they have a response time under 24 hours.
- WhatsApp is underrated as a digital communications channel. WhatsApp Status alone has over 450 million daily active users. Messaging groups of customers can reach up to 256 people at a time, while 1:1 comes can build relationships with users that strengthen brand loyalty.
- WhatsApp marketing is more powerful than many brands believe. From sending paid notifications to directly messaging leads, there are plenty of strategies and features marketers can use to boost revenue and increase conversions.
WhatsApp is the most popular messaging app in the majority of countries worldwide
What Features Does WhatsApp Business Have?
You can create a publicly-visible profile with information about your business, including email address, location, description, URL, hours, logo and more.
WhatsApp Business Statistics:
You can see basic analytics reports about your account activity such as the number of messages sent, delivered, read and received.
You can add custom color-coded labels to active chats with customers to keep them organized.
You’re able to set up a default greeting message for customers that start chats with your business.
You can pre-set messages to send to customers when you’re not online.
You can save frequently-used responses to send quickly by typing short commands starting with “/”. For example, if you save a quick reply telling customers your address, you could type “/address” to automatically send a pre-written message like “Thanks for asking! Our address is 123 Main Street.”
WhatsApp Customer Service Tips & Tricks
For most brands, WhatsApp is above all else a client support channel. For individuals who use it as their principal type of computerized correspondence, it’s an advantageous and normal stage to connect with organizations with questions or concerns.
An ongoing study by Facebook found that out of nine different ways of speaking with brands, informing is presently the second generally well known with customers (the other eight were postal mail, email, telephone calls, web-based social networking, SMS, online life, VoIP, video talk and in-person discussions). A similar study likewise found that 53% of individuals who message organizations said they were bound to shop with a brand they could reach through an informing application.
Some WhatsApp Marketing Tips To Boost Your Business
Tip 1: Status
Make sure your contact is continuously reminded of your business and its purpose through updating your status with relevant business quotes, ads, events, promos, and even links of videos published on other social media sites.
Make your status sentence short, quirky, and catchy for the audience to want to share it with their contacts.
Tip 2: Profile
Make sure your WhatsApp profile picture is either the Logo of your business or image related to your business. As per the recent survey was done in MEA most people check profile pictures and status messages more often than checking the actual messages, and it is always easy to catch the audience’s eye if your picture and status are vibrant and unique.
If you are a WhatsApp Business user, you can add information like an address that can be viewed directly on Google Maps under the business category, and business hours. You also get the option to add an email address and two website URLs also.
Tip 3: Greeting and Away Message
With the new business app from WhatsApp, we can set the Welcome and Away message, which will be triggered automatically.
When a customer messages you for the first time or after 14 days of inactivity, you can set the app to send them a custom greeting message automatically. Similar to the Greeting message feature, you can also set an away message on WhatsApp Business. It will automatically send the set custom message to your customers while you are away.
Tip 4: Promotional Message with Website Link
These creating a website is a piece of cake; however, getting visitors is still as hard as hard learning how to bake a cake. However, business owners have agreed that short WhatsApp messages with the website link have increased the hits on a webpage. As human will always be intrigued to click on something incomplete to gain complete knowledge about the message due to the inquisitive nature of humankind.
Tip 5: Wish them on Occasions
People have claimed that they tend to go back to the service where they felt wanted and valued. Hence businesses should add emotional intelligence to their marketing strategies and send personalized messages on festivals, occasions. Unlike social media, it goes as a personal message and not an announcement to all showing us as a considerate and caring one.
Tip 6: Be mysterious and keep them curious
Customers and users are always looking for excitement and fun, and if you could feed this need what’s better. Create teasers for an upcoming campaign and leave them wondering and discussing it. A video of a flash mob in a mall or at your business location, pranks, surprise interviews with the ordinary public, finally leading to precisely to the objective of the campaign, will leave the audience wanting more from you. Have a look at the Adventure Room Baden teaser shared on their status before the big launch of new games.
Tip 7: Labels
You can organize and easily find your chats and messages with labels. You can create labels with different colors, and you can add labels to an entire conversation or specific messages within a chat.
With labels, you can divide customer into different categories like “New Customers”, “New Orders”, “Support”, “FAQs”. With labels, you can track your workflow with your customers.
Moving regular marketing from social media to messaging app can be quiet challenging, given its limitations when compared with the social media page. We must also consider the fact that WhatsApp Messenger is not as equipped as a Facebook messenger; however, we can see that possibility soon.
And who knows, looking at the no. of users and possible marketing boosts WhatsApp provides to many businesses around the world, it might become a simple yet powerful marketing tool of the future.
Do let us know what you think about the WhatsApp as the potential marketing channel.
Have you already run any WhatsApp marketing campaign and experienced something unique?
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Share your learning experienced for WhatsApp marketing with us in a comments section.