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6 Important Tips to Make Eye-Catching Email Headlines


Hello Readers,

I hope you are living a healthy life.

Today in this blog I’m going to describe you The 6 Important Tips to Make Eye-Catching Email Headlines to Increase Your Open Rates!!!

How many unread emails do you have in your inbox? We receive thousands of Emails every day, and most of them were never opened.

But we don’t have more time to soak it all in. People are engaging with lots of information – like never before ever! In any case, we don’t have more opportunity to absorb it all. The chances of your email being ignored are pretty high when you don’t have a fresh, exotic and shocking subject lines.

Always remember that your first impression will be your last impression on users. Every time, your Email subject line is more important than your email body. A great newsletter is useless until it has a unique and different headline.

Here are the 6 Important Tips to Make Eye-Catching Email Headlines, which will help you to increase your open rates:

1. Include Localization
Customize an Email with a recipient’s first or last name to enhance open rates. MailChimp research proposes including a city name is stunningly better.

2. Every time Use Different Headlines
Newsletters tend, to begin with, high open rates, but this decreases after some time. Keep your content unique, and don’t repeat the same headline for every Email. If subscribers can not tell you something about your content from the headline, they presumably won’t open your Emails.

3. Keep Your Headlines Shorter
Mostly people quickly filter headlines to decide if they’ll open or ignore the email, so don’t expect subscribers to dig through your subject line to figure out if they’re intrigued. Keep your headline to 50 characters or less.

4. Use Promotional Emails Effectively
You can easily get subscriber’s engagement with promotional Emails. Organize and Promote contest to reconnect with inactive subscribers. Send them your statistics and surveys. Offer a free gift or service as a bonus to complete the survey.

5. Questions & Other Punctuation in Email Subject Lines

Question marks and unusual punctuation acts as a strategy for standing out from the email masses. Exclamation marks can be useful, but if you use it too much in subject line that will decrease the impact of this.

Asking question to your readers, as opposed to a standard statement, immediately engages them. Questions enter a frequent communication with users, making them more likely to be opened.

Above, Banana Republic combines a question with scarcity tactics. Sephora asks an emotionally engaging question with just two words, creating a truly great subject line.

6. Use Groups and Segments for Your List
Target subscribers with groups and segments so they get relevant information. If your subscriber data indicates that someone is interested in vegetarian recipes, they probably won’t open an email with a subject line about the best meat recipes. If subscribers provide information to help target your messages, use it.

Make a category-wise list of your Email contact and send them individually. If your list is properly maintained and send emails on the regular basis then, it may reflect in your open rates.


Hopefully, the information given here will help you to make eye-catchy Email headlines. These tips should help with open rates, but retaining those readers? That’s up to you!

Also Read:

How to Sell Your Product Through Email Marketing

How to Use Pinterest to Drive More Traffic to Your Website

 110 Stunning Background Images To Use In Your WordPress Website

Hope you will found this post helpful for you! There are so many ways to make your Email more attractive available on the internet, which will help you to earn money through your website, but if you find something different on this blog so don’t forgot to share this with your friends and like our Facebook page for more updates.

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