Pay per click (PPC) marketing, like so many other forms of Internet marketing, is a very simple concept that can become quite complex.
When you sign up for PPC marketing, the search engines will place your business’ ad on their website and you’ll only be charged for the space when someone clicks on your ad.
When you first sign up with a PPC program such as Google AdWords, you’ll place a certain amount of money (called a ‘bid’ ) on particular keywords. These keywords are words or phrases that are pertinent to your business or industry. They could be the name of your company, a name of a product, or the name of the industry you’re in.
Thousands, and perhaps even millions of people are bidding on these keywords depending on the keyword; and the highest bid wins.
So if you place a bid for $0.15 on the keyword “Michigan florist” you might win the bid and your ad will show up first in the search engines listings and pages of ads.
This increases the likelihood that someone will click on your ad, go to your website, and buy your product or service.
Key Features of PPC Marketing:
- First Page Exposure in the Top 3 Search Engines
- Immediate Traffic
- Consistent Traffic
- Targeted Ads
- Geo-Targeting and Ad Scheduling
Originally Small Business Online Promotion: Pay-Per-Click Marketing price is $799, but for a limited time only, you can get only $5 (99% off on the regular price)!
Click the ‘ADD TO CART’ button to start promoting your business today!